We are very excited to announce our latest campaign, #GoToReunion, in collaboration with Reunion Tourism and Destinate. This campaign will see nine travel bloggers from South Africa, Brazil, Netherlands and USA descend upon the Indian Ocean island of Réunion for eight days of exploration.
Through #GoToReunion, we aim to uncover Réunion as a multi-dimensional island destination in the Indian Ocean that has a lot more to offer than a relaxing beach or resort holiday. We want to introduce the world to a place that has a far more interesting story to tell and invite visitors to come and discover the warm heart of Réunion, going deeper than the layer of a “relaxing beach holiday”.
The village of Cilaos on Réunion (image courtesy of Philippe Vieux-Jeanton).
The bloggers will stay in a beautiful villa and from here, they will be ‘let loose’ on the island, engaging in activities such as cooking with the locals, meeting artists and musicians, hiking in the mountains and enjoying the magnificent coastal scenery.
The iambassador bloggers who will participate in this campaign are Keith Jenkins of Velvet Escape, Matthew Karsten of Expert Vagabond, Priscila Reis of Voali and videographer Matty Brown.
Follow the bloggers via the hashtag #GoToReunion on Twitter, Facebook, Instagram and Google+ as they explore the island and share their experiences in real time. For more information on Réunion, please visit the Réunion Tourism site and their brand new Réunion blog!
Social media tracking of this campaign is provided by BrandsEye.
