Metasearch companies in the travel market
Metasearch companies have long been a common presence in the travel market and their growth has impacted OTAs and the evolution of instant online booking. Metasearch companies are also capitalizing on the hotel-direct vs. online travel agency (OTA) conflict; hotels seeking an alternative to OTAs – and the OTAs themselves – have embraced metasearch as part of their demand acquisition strategy.
But metasearch weaves a tangled web: Kayak and Trivago are owned or backed by OTAs, and TripAdvisor is the latest to push the boundaries of metasearch with its Instant Booking play.
Find out more about one metasearch success story
If OTAs and metasearch companies are have an impact on your business area, you can hear from the managing director of one of the most successful metasearch companies in the world at Phocuswright Europe, 16th-18th May 2017 in Amsterdam. Join us for the Executive Interview with Johannes Thomas, the managing director of Trivago as he discusses future plans for the company in Europe and beyond.
