iambassador and Visit Britain USA recently won the Best Standalone Campaign by a DMO Award at the Social Travel Britain conference in Bristol. Keith Jenkins, CEO of iambassador, was present in Bristol to receive the award, “I’m really excited to win this award because it’s a great recognition of this innovative Countryside campaign which we developed together with Visit Britain USA.” The Countryside campaign utilised the bloggers as ambassadors of the British Countryside and comprised several integrated elements. The content generated by the bloggers on their blogs and social media were re-purposed for advertising and a microsite. Furthermore, the bloggers spoke about their experiences and showcased their content at a media event in New York and later at the Destination Britain Americas conference in Playa del Carmen, Mexico.
The Social Travel Britain Awards were announced during a ceremony on 21st April 2016 in @Bristol, the city’s award-winning interactive science museum as part of the Social Travel Britain 2016 conference. Recognising the best digital innovations and social media campaigns in British tourism over the last 12 months, the awards specifically looked at the best use of social media and online video content in marketing campaigns to encourage greater enjoyment and engagement with the British Isles.
The full list of winners is as follows:
ACCOMMODATION
Best use of video: Travelodge Vines
Best use of outreach: BritMums/Holiday Inn #You’re Welcome
Best overall use of social media: Sally’s Cottages, Cumbria
ATTRACTIONS
Best standalone campaign: Lost Gardens of Heligan, Locals Pass (joint winner)
Best standalone campaign: ZSL London Zoo, #spiderselfie (joint winner)
Best use of video: Blenheim Palace
Best overall use of social media: Grand Pier, Weston-super-Mare
DMOs/TOURIST BOARDS
Best standalone campaign iambassador/VisitBritain USA blog trip
Best use of video Wye Valley and Forest of Dean Tourism, Surfing stormtroopers/Star
Best overall use of social media Visit Cornwall
SOCIAL MEDIA PERSONALITY OF THE YEAR
Sally Fielding, Sally’s Cottages
Awards and conference organiser, Mark Frary from Travel Perspective, comments: “Once again, Britain’s tourism businesses have shown that they are brimming with creativity and have demonstrated how to use new forms of marketing to attract visitors and guests. We had a tough time picking winners from a strong field of contenders. Our winners thoroughly deserve their success.”
About Travel Perspective:
Travel Perspective is a digital agency and editorial consultancy that works with travel and tourism brands worldwide. The company has run the hugely successful social media seminars at World Travel Market in London for the past five years. Founders Steve Keenan and Mark Frary have worked for national and travel trade newspapers and magazines for many years, including The Times and Sunday Times. They are passionate about the new ways of promoting travel and tourism.
