iambassador will once again be present in a big way at ITB Berlin. The 50th edition of this premier tourism convention promises to be a vibrant event with plenty of networking and learning opportunities for all delegates. For the second year running, iambassador and Traveldudes will have its own stand at the eTravel World in Hall 6.1 (stand 149). The stand is intended to be a space for travel bloggers and marketing/PR executives to meet, or to relax and have a cup of coffee. We are thrilled to have Emilia Romagna Tourism and Puglia Tourism as the supporters of our stand this year! In addition, we will also host the 5th ITB Travel Tweet-up on Wednesday, 9th March. Scroll down for more details.
Blogville Network
In addition to being a networking spot, the stand will be utilised to launch the Blogville Network, an exciting new project to nurture cross-border collaborations among tourism boards. With the Blogville Network, iambassador takes its relationship with Emilia Romagna Tourism to the next level after working together on the successful BlogVille campaign (this year marks the 5th edition). This relationship has created new models for collaborations between digital influencers and DMOs, for instance, co-branded content such as eBooks and informational websites (such as the new MotorValley website). The Blogville Network aims to work on new concepts and tourism products at a cross-border level by encouraging ‘co-opetition‘ rather than ‘competition’ among tourism destinations. DMOs are invited to drop by the stand for more information about the Blogville Network.
Other activities at the stand
Puglia Tourism will provide delicious snacks and wines at the stand every day, and on Friday, 11th March, the Nordic Bloggers Experience will host a drinks reception at the stand at 4pm. Please register here.
iambassador sessions at eTravel (Hall 6.1)
iambassador session at the eTravel Stage in 2015
iambassador and our partners will also be speaking at the eTravel Stage and the eTravel Lab in Hall 6.1:
Wednesday, 9th March
Story & Social: Communicating Experience and Authenticity in the Digital World
A fresh perspective on the digital positioning of tourism brands and travel product, including the following takeaways for attendees.
Time: 12:00 – 12:30
Location: Hall 6.1, eTravel Lab
Thursday, 10th March
How To Reach Your Audience Despite Adblockers
Time: 15:00 – 15:30
Location: Hall 6.1, eTravel Lab
Successful Influencer Marketing: What Do You Need And What To Consider For A Successful Campaign?
Time: 16:00 – 16:30
Location: Hall 6.1 eTravel Stage
Friday, 11th March
The Challenges Of Corporate Content And How Bloggers Can Help
Time: 10:30 – 11:00
Location: Hall 6.1, eTravel Stage
Destination Panel: Pro & Amateur Travel Blogging
Time: 14:30 – 15:30
Location: Hall 6.1, eTravel Stage
Check the Traveldudes ITB Guide for more information.
5th ITB Travel Tweet-up
This year, iambassador and Traveldudes will host the 5th ITB Travel Tweet-up at Muse Berlin. We expect about 200 travel bloggers, social media influencers and tourism industry representatives to join us for an evening of fun, casual networking (coupled with drinks, canapés and special prizes). We are excited to have Emilia Romagna, Austria Tourism, San Marino Tourism, Costa Rica Tourism, Langhe-Roero-Monferrato in Piemonte and the Stellenbosch Wine Routes as our supporters this year. Register for the ITB Tweet-up (UPDATE: The ITB Tweet-up is SOLD OUT).
The ITB Travel Tweet-up has traditionally been held at cool Berlin venues and this year is no different: Muse Berlin was recently featured as an Instagram Success Story.
