STS Think Tank Report 2015
The Social Travel Summit 2015 (STS) was held in Hamburg, Germany in April 2015, a gathering of 150 delegates from the travel industry, travel PR, and the professional travel blogger and social media influencer community. The Social Travel Summit is an initiative of iambassador in collaboration with Reiseblogger Kollektiv and Traveldudes.
A key objective of the Summit is to focus on the way the industry and bloggers already work together and find practical ways to improve it. A key component of each Social Travel Summit is the Think Tank. A selection of around 30 delegates representing a balanced mix of industry & bloggers are invited to discuss a range of topics and come up with practical ideas & suggestions for improving the way bloggers/influencers and industry work together.
The topics are discussed in a 2-hour session, with each delegate able to consider each topic. The topics (5 in Leipzig 2014, 3 in Hamburg 2015) are overseen by Topic Leaders whose job is to keep the discussion on track, summarise progress for newcomers to the topic, and steer the delegates towards some practical solutions/suggestions.
The STS Think Tank 2015 Report is now available as a direct download.
Read the STS Think Tank 2014 report.
About the Social Travel Summit
The Social Travel Summit is an exclusive opportunity to engage and connect with specially-invited leading travel bloggers and online influencers from around the world and to be part of a high-level discussion about the future of online travel marketing. The bloggers and influencers are specially selected based on the high quality of the content produced, online reach and track record in working with the tourism industry. The Summit brings together leading travel bloggers and influencers from around the world and is a unique opportunity for industry professionals to connect with them and build mutually-beneficial relationships.
The next Social Travel Summit is scheduled for September 2016. Please subscribe to our newsletter for updates on STS 2016.
