TraCEs – Cultour is Capital

The TraCEs – Cultour Is Capital project has one aim: to showcase European Capitals of Culture in a European Union project focused on transformative tourism.

Funded by the European Commission, under the COSME programme, TraCEs seeks to lay the foundations of a cultural and sustainable tourism model in European Capitals of Culture that pivot around their heritage, creative and cultural industries and lifestyles.

Eight partners from Italy, Slovakia, Croatia, Spain, Germany and the Netherlands have come together to spread the word of the beauty of their countries and, above all, the potential of their cultural capitals via a local, innovative approach.

Transformative tourism is about linking communities so that visitors tap into regional cultures and meaningfully interact with locals, reinforcing the concept of the tourist as a temporary citizen rather than a holidaymaker. TraCEs brings all this together by putting forward a new way of travelling to European Capitals of Culture.

The project actively involves tourism and creative industries operators, who are invited to interact and shape new, thematic tourist products – a unique opportunity to develop innovative products that involve different economic sectors.

iambassador is the premium partner of TraCEs – Cultour is Capital. A team composed of bloggers, influencers and professional videographers visited a variety of European Capitals of Culture and created multimedia content for the Game of TraCEs web platform.